The time period “OFF THE BENCH” indicates motivating children of every age to stick off the sidelines and onto the middle degree for amusing. The rap, sung by way of younger children within the area who have been handpicked by way of Solar & Sand Sports activities, resonates with the spirit of exploration, encouraging children to step out in their convenience zone of being a spectator and embracing new adventures.
Mohamed Bodiat, Senior Vice President Manufacturers – Sports activities at GMG, mentioned: “As younger adults transition from youth to maturity, they’re busy figuring their identities, values, and aspirations, all of which play a an important position of their buying choices.
“We discovered that children are increasingly more looking for authentic connections with manufacturers that mirror their very own reviews. They’re hungry now not only for leisure, but in addition for info, recommendation, and luxury.
“Now we have channeled our findings to mix the facility of tune and play to encourage those younger hearts and minds as they head again to university. Solar & Sand Sports activities believes in fostering wellness and self assurance in probably the most amusing manner, and this yr we have now achieved simply that.”
This yr, the one-stop-shop for all issues game has whipped up a rap video to entertain Gen Z-Alpha and the millennial father or mother shopper alike. The hero video and key visuals rolled out throughout social media and different touchpoints spotlight Solar & Sand Sports activities’ newest product levels from back-to-school fundamentals to colourful attire, backpacks, and a lot more to get children equipped for the brand new college yr forward.
The marketing campaign will leverage a complete mixture of channels together with virtual media, radio, present with purchases and influencer partnerships. Alternatively, with the group being on the middle of the emblem’s worth gadget, Solar & Sand Sports activities in collaboration with its spouse manufacturers can be providing children a possibility to win absolutely funded training at reputed wearing academies corresponding to Precision Soccer, Los angeles Liga and Final Athletics throughout UAE and KSA.
Moreover, the store will host customizations in addition to interactive workshops in decided on UAE and KSA shops during the marketing campaign’s weekend, encouraging their audiences to deliver the joys again into game around the area
The big variety of shoes, attire, and equipment featured within the Again-to-College visuals come with one of the vital essential international manufacturers corresponding to Nike, Adidas, Speedo, Puma, and New Steadiness. Solar & Sand Sports activities additionally supplies athletic apparatus for swimming, yoga, and a lot more.
You’ll be able to take a look at the marketing campaign at the web page and social media channels: Instagram, TikTok and YouTube. Sign up for the dialog on social media the usage of #OffTheBench to percentage your strikes.
